IIFL Finance, which is one of India’s largest non-banking financial companies (NBFC) today said that it has signed top Indian actor Ms Tamannaah Bhatia as its brand ambassador as it aims to bolster its pan-India brand presence.
IIFL Finance is a retail-focussed NBFC with a loan AUM of $7 billion, serving over 8.5 million customers across India, through 3,700+ branches and multiple digital platforms. IIFL Finance’s offerings include gold loan, home loan, business loan and personal loan. IIFL Finance also has a subsidiary – IIFL Samasta Microfinance and is in the process of setting up India’s first MSME neobank – IIFL Open Neobank – in partnership with Open Financial Technologies.
Speaking on the new brand ambassador appointment, Mr Manav Verma, Chief Marketing Officer of IIFL said, “We want to be the loans destination of choice fulfilling dreams and goals of millions of Indians who don’t have easy access to credit. Ms Tamannaah is a top actor in India since the last fifteen years and has a deep connect with our customer segments. The association will further alleviate our brand strengths together.”
Ms Tamannaah Bhatia said, “I am delighted to be associated with IIFL. Being a dreamer, I can identify with dreams of millions of Indians and respect the role IIFL plays by providing credit across India.”
“IIFL Finance’s brand philosophy –“SeedhiBaat” – reflects in their simple, straight forward product offerings and seamless processes, which also resonates with my professional philosophy.”
Ms Tamannaah Bhatia is one of India’s top female actors with over 100 films to her credit across Hindi, Telugu, Tamil, Malayalam and Kannada cinema. The Bahubali-fame actor has received 19 major awards for her work and an honorary doctorate for her contributions to cinema. She is also a prominent actor in the OTT space. Ms Tamannaah recently turned an author with ‘Back to the Roots’ published by Penguin Random House India.